LinkedIn has evolved through the ocean of social media websites to earn its position as the most preferred avenue for B2B content marketing. 91% of marketers opt for LinkedIn for its business orientation and customization. In this article, we are going to explore how you can customize your profile for outreach success.
In the last edition, I told you how Twitter had been exposed for tapping into its users’ smart phones to access details of contacts in a bid to create a better experience. It has recently been revealed that Facebook has taken it upon itself to display the @facebook.com email address instead of users’ preferred personal email addresses. Facebook claims that they have only done it for uniformity on the site, but experts claim it is a tactical move to increase advertising revenue by driving more traffic to the site.