The UFC is traditionally linked to the ideology of brute brawn over brain, fatal hooks more so necessary than consuming Hollywood movie-star looks, and chiselled masculinity leading its combatant command on top of the fighting marketing food chain. Mythological moulds were soundly ceased to its foundation as Ronda Rousey, 26, (7 bouts – 7 wins – 0 losses) became the very first female in the history of UFC – not only to appear – but main event at UFC 157; which emanated from the Honda Center (NHL Anaheim Mighty Ducks Arena) in Anaheim, CA before 14,000 MMA die-hards.
Rousey faced off against Liz’ Girl-illa’ Carmouche, 29 (11 bouts – 8 wins – 3 defeats) ; a former Iraq military marine, who is openly gay in February 23, 2013, where the Santa Monica, California native scored an eye-opening win via a trademark bone-crushing arm bar submission. Rousey also holds the distinguished honour as the current holder as UFC Banthamweight champion of the world. ‘Rowdy’ is the nickname of this hybrid submission specialist; which is derived from her appreciation of controversial and outspoken WWE hall of famer, Roddy Piper.
‘Participation in combat sports in particular helps break down stereotypes that hold women back’ said former Olympian freestyle swimmer, Nancy Hogshead-Maker (Senior Director of Advocacy’ – Women’s Sports Foundation).
After UFC 157 trailblazing feat of Jackie Robinson-like proportion, there is irrefutable evidence that Female athletes are conceivably short-changed in regard to pay day in the battle of the octagon. Rousey earned $90,000 ($45,000 guaranteed to appear alone) against Liz Carmouche; which is 50% less than that of the average male UFC heavyweight in contrast.
The Beijing 2008 Judo bronze medallist, who infamously posed nude for ESPN shoots candidly from the lip when discussing her sex appeal.
‘Yeah, the looks thing helps, because this isn’t amateur sports. This isn’t the Olympics. This isn’t idealism. It’s professional sports…a marketing business. If you’re a girl, (expletive) looks help in every single industry out there. It’s a fact of life’.
Vital statistics indicate that 39% of the UFC fan base is female; which would raise eyebrows on certain left wing chauvinists, despite the litmus test triumph staged in Anaheim radically echoed throughout America with over 100,000 buy rates.
Rousey is accustomed to being the underdog. During birth, the umbilical cord was tightly tied around her neck; which later caused speech therapists in North Dakota to erase the tragic after effect with special training programs…A true fighter in every sense of the definition.
In January 2013, FOX noted that UFC prime time bouts were the networks top-rated show among 18-34 demographics. In addition, 6 million pay-per-view buy rates were purchased in 2012 alone. Will the gloved girl power trend continue after Rousey’s pioneering statement? Absolutely.
Sara McMann, 32, an Olympic silver medallist in freestyle wrestling bears a 6-0 win-loss record, yet has not advanced to the major league of machismo that is UFC, unlike the 135 pound blonde trendsetter.
‘She’s a rock star, man. She’s been killing it for us. I just hope we can get some really good fights for her. I love Ronda, man. I do’ noted an elated UFC President Dana White on the form of Ronda Rousey.
The famed UFC signature slogan is ‘As real as it gets’. Moreover, Dana White is unmistakably straight-talking, ethical and honest to a fault when analyzing prodigious athletic talent to spotlight on his internationally appealing sporting cards; as he knows the business bottom line, without stooping to the cunniving exploitational tactics of eccentric promoters of yesteryear.
A Pan American games gold medallist in 2007 for the United States is no manufactured media creation; like former NCAA national champion at the University of Minnesota and UFC Heavyweight champion, Brock Lesnar, the legitimacy and fanfare they both attract(ed) is palpable to escalating the UFC brand to an extensive audience above and beyond. Rousey is Latina-American (Venezuelan descent) and a headstrong woman in a male-oriented entity; a story that will inspire a new generation of female fighters to pursue mixed martial arts.
The female fight fanaticism continues from the from the London 2012 Olympic games success; where for the long-overdue introduction of female boxing debuted for the first time in the history-making summer event. Rousey’s cage statement will ensure that mainstream onlookers will both measure respect and submit to praise for this supreme fighting machine. Who’s next?
Ronda Rousey Twitter: @RondaRousey
Ronda Rousey Official Facebook Page: www.facebook.com/pages/Ronda-Rousey/17533674381
Ronda Rouse UFC Figher Profile: www.ufc.com/fighter/ronda-Rousey
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W| By Dean Perretta