When selling online, your product photos are quite simply the most important part of your listing for multiple reasons. Firstly, these photos are the only things which your potential customers get to see, unlike in traditional shops where they can see and touch the real thing. Secondly, the quality and uniqueness of your photos are also what sets your listing visually apart from the competition. So, on that note, let us take a look at some useful tips to capturing your products in the best way possible.
There are some excellent smartphone cameras which will do the job initially but if you are serious about your business, you will need a professional shooter. It doesn’t have to be a Nikon D850 or a Canon EOS 5D Mark IV, but you will need a decent D-SLR camera if you want the best shots for your online listings.
Don’t shoot with a wide-angle lens as it will likely end up distorting your subject; instead, stick to the standard lens or shift to a macro if your subject is particularly small.
Most professionals use an aperture between f11-f18 as going higher than that may leave the subject out of focus.
When it comes to adjusting the white balance, adjust it to match the kelvins on your lamps or whatever light source you have on your subject.
Tripods are necessary for basically two purposes here and they are as follows:
- They stabilise the shots for optimum detail
- They let you duplicate your shots with ease
The usual backdrops of choice include seamless white paper or neutrally coloured walls, but you can experiment a bit if you know what you are doing. The idea is to make sure that the subject stays in focus and the background either stays completely neutral or enhances the subject in some way.
Lighting is the most important aspect of photography and you will need at least two of them to start with. You don’t have to break the bank and buy studio lights right away though, because two 5000K bulbs with a cool hue will do the trick for most products.
Apart from using post processing tools to clean up and enrich the shots, you can also place a piece of plexiglass right under the product to create a neat little reflective effect. Some photographers suspend the smaller products in air with strings and then edit out the strings from the frame to add a floating effect to the images.
If all of this sounds too time-consuming and complicated, then that’s because it really is for someone who isn’t accustomed to professional camerawork. This is why it’s sometimes a better idea to just hire a professional for the job. You can check out sites like howlettphoto.com for product photography in London, where there’s some great samples and portfolios to look at. You can also find some stunning photography websites here.