Polish fashion brand RESERVED has announced its UK launch, with a flagship 2,300 sq ft unit on London’s Oxford Street and a global campaign with Kate Moss.

The campaign, shot in London by renowned photographer Daniel Jackson, aims to bring RESERVED’s identity to life in a way that will appeal to British consumers, by combining Kate’s iconic London look and RESERVED’s fun and fashion-forward aesthetic. The store opens in September.

www.reserved.com

 

 

 

 

Via @InspireLSTrends 

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