Assertiveness is a defined label issued to a collection of behaviors that are deemed from a universal belief that ones own personal needs or wants are as equally important as another individuals. Alternative beliefs are that your own needs or wants are less or perhaps even more important than other individuals when engaging. When subscribing to the moral theory that our own needs are less significant, it seemingly relegates results in mere submissive behavior, whereas overly aggressive behavior during verbal engagement and negotiations – whether in life or business – will become more evident when needs become insatiably stronger.
With various traditional forms of marketing becoming expensive, using promotional items has become a dynamic marketing tool to promote the brand awareness of a company. There are several promotional items to pick from, but promotional mugs have been the first-choice of one and all. Customizing mugs to publicize the name of the company is an intelligent strategy to build up brand awareness. It’s affordable and effective; also, there are chances that the mug will stay with the customer for long and will evoke your brand’s image every time he/she sips on coffee, using your mug.