The elevating individual behind PDB Productions is a man of steel and a brilliant addition to the line-up of upcoming businessmen to come out of the UK. Paul Daniel established the music production business in January 2008 and hasn’t looked back since. With his strong business ethics, he has set up his very own studio which boasts ‘the highest quality music possible’ and numerous other services. Paul recently graced our presence with an interview about him as a leader, his courage and his advice for others…
What made you decide to run your own company?
Well ever since I left school I have always said to myself that I will not fall into the trap of life, you know like that saying goes “live to work”! I’ve always said that I’m going to ensure that I work at what I want to and not what I have to just to be able to pay the bills. Since then I have always accomplished what I’ve wanted, and the fact that we are all in control of our futures I can’t see how anyone could not want to work for themselves, you’re in the driving seat to become successful to a degree of absolutely no limitations!
Did you always find yourself to be leader?
That’s an interesting question . . . Why is it you see me as leader? Actually I think I always have thought of myself as a leader, but there is a big difference between thinking like a leader and acting like a leader. It was only really until my 2nd year in the British Armed Forces that a physical leader was born out of me.
You recently had an incident with the studio, how did you build the courage to continue with PDB productions?
Yes that’s right unfortunately my recording studio was broken into and I awoke with a bunch of guys in my place at around 5am! Truth is I never really lost any courage, in actual fact the only thing I lost was the sense of security in my own space. The actual people that this incident caused inconvenience to was my existing and would be future customers that hired my recording studio as my new direction does not evolve so much around the hiring of my studio, and my entry level of trust with people is now zero! So that aspect alone has made me think twice before approaching people to help.
What is the most significant thing that you have learned as a producer?
I guess for me the most significant thing I have learned as a producer to date is more about the business side of producing which has had a direct impact on how I would get my final product/recordings. My concentration has been directed towards seeking out and sourcing the best of the best, highly skilled in the art of particular aspects that make up a great song, be it musicians, artists, song writers and mix engineers etc that I feel their skills would compliment each others work to produce tracks of a much higher quality in every aspect. As such I work the same in which an executive producer would.
What advice would you give to others wanting to run their own business?
Best advice that I can think of in terms of generally speaking would be to exercise professionalism at all times to everybody and anybody you speak to, as you never know who anyone is or what opportunities they may introduce to you. Know your subject matter! This is a must, if you can’t offer people the information that they are willing to pay you for then it really doesn’t matter how professional/polite you hold yourself as you will be judged as unprofessional as standard, and to know your stuff better than your competition would obviously be beneficial. The other thing I would say is priceless advice is to not be over protective of yourself when you know you maybe wrong! Don’t protect your ego by continuing on with plans that clearly are not working.
What plans do you have for the company in the future?
Wow! This is endless! PDB Productions as it stands is already in expansion across 3 other services which are music video production, website design and instrumental leasing, these alone if implemented thoroughly will take six months to develop alone, coincide with that I am in secret talks with people regarding the future developments of our recording studio services and expansion of duplication services.
Who inspires you the most and why?
As far as high profile inspiration goes I would say Peter Jones one of the “dragons” on the entrepreneur tv series called Dragons Den, if you research how that guy started his own business and what he experienced on his journey to success I would say he is the kind of person to aspire to if you’re wanting to start your own business.
You are currently studying for a degree in music production & music business, whilst running your business. How do you manage your time?
I cannot stress the importance of time management when running your own business! Only experience in doing what it is you do can teach you the best way how! I am still trialling and still making errors with this, but as long as you are learning from your errors then you can only become more efficient. I manage the business and university work by combining work across the two platforms, for example I am working as a producer on multiple productions in the interests for my business PDB Productions, my university final examination piece is a complete retail ready 6 track EP, so I combine my personal product release to double up as my final production product for uni.
What do you feel has been the greatest moment of your career so far?
To be honest the greatest moment of my career is everyday I am running my own business! There is nothing more rewarding than working for yourself.
From the army to now a businessman How much of a difference is there between the two?
This is quite funny actually, surprisingly there are few differences! You need just as much determination if not more and although there isn’t a total difference relating to the determination aspect as such there is an element of which I feel one needs to exercise a lot more self determination and discipline, as asides from the taxman and creditors there is only yourself to get your act on! Of course there are many surface differences, but even what would seem like a difference to the average person may be thought of in a transparent sense and associated to something that you are doing. For example in the army if you are not 5 minutes early then you are late! So all interviews, business meetings and staff meetings, in fact anywhere I need to be I apply the 5 minute early late rule.
The best advice you’ve been given?
“if you want to soar like an eagle, don’t waste your time by flying with the pigeons”
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